Well…In deed marketing is very important!
Take a wild guess, when did a marketing campaign run?
This graph shows the usage / downloads of the app as a function of time. At first, until 17/06, the app was just published on the App Store and Google Play Store. But after 17/06 the app’s existence was mentioned on the client’s web site…just on the footer with the well known store badges as shown on the below image:
…well that was enough to do the trick! Nearly 1000 downloads in a week! Impressive, ain’t it?